a pitch for our multimedia experience system, “catch,” a way for alzheimer’s patients and their families to try to preserve memories together while they can.

This is William. He has always called Little Rock, Arkansas his home. His favorite memory is the day he met Sylvia. She had the sweetest smile he had ever seen.

They got married in the springtime, and it wasn’t long before they said hello to Twila. Soon, she met her little brother Theodore.

They all loved to play outside together. As they got older, Will and Sylvia joked about his forgetfulness until it stopped being quite so funny. Nowadays, he’s one of the 50% over 85 facing Alzheimer’s.

Each of us is made up of two selves: one that experiences, and one that remembers.

The first lives in moments, and the second strings all our moments into a lifestory.

Alzheimer’s wears away at the remembering self, pulling apart the continuity and dissolving the memories.

But what if there were a way to keep all these memories alive in the family?

What if there were a way to keep the artifacts and associations of a lifetime? To make connections between them, to share moments?

Catch is a method of capturing and preserving the memories of a lifetime.

Alzheimer’s patients and their families can share, comfort, and reminisce together.

When William adds a treasure to his memory box, it is digitized for his family to enjoy, too.

Reminiscing on a locket he has ‘caught,’ he sees everyone’s memories about it, and how they are connected.

He can see a memory that Twila had added earlier that week. Earlier that same day, Twila’s son Jacob had caught a memory, too.

To preserve.

To honor.

Together.